Social Media

# Twitter Continues to Develop Tweet Awards as One other Creator Monetization Alternative

Twitter Continues to Develop Tweet Awards as One other Creator Monetization Alternative

Amid the varied tasks each deserted and launched as a part of Elon Musk’s ‘Twitter 2.0’ strategy, it’s exhausting to know what’s really going forward and what isn’t, based mostly on beforehand applied experiments.

However this one does appear to be progressing – in accordance with new findings from app researcher extraordinaire Jane Manchun Wong, Twitter remains to be creating its personal digital gifting-type possibility, which would supply a variety of stickers that you can purchase to then give to individuals for his or her good tweets.

Tweet awards

As you possibly can see on this picture, Twitter’s creating a variety of recent emoji awards that customers will be capable to buy for various quantities.

You’d then be capable to reward these awards to different customers, who would then be capable to convert them into money.

Tweet awards

The idea is just about precisely the identical as Fb’s digital items, that are purchasable through Stars, its in-app foreign money, in an effort to donate funds to your favourite creators. YouTube additionally has its ‘Tremendous Stickers’ choice to facilitate the identical, whereas TikTok has dwell items, and Reddit has numerous comparable sticker gifting choices.  

Would that work on Twitter?

I imply, creators are simply as inspiring on every platform, so if it really works on one, it ought to work on one other, at the very least to a point. And whereas some individuals may balk on the thought of cluttering the Twitter feed with extra emoji-style characters (be aware: Elon’s additionally exploring tweet reactions too), I assume, if some individuals use them, then it’ll present one other avenue for Twitter to generate incremental income, in one other kind.

And if you happen to don’t like them, don’t use them.

In some methods, it does appear that Twitter would supply fewer causes for such donations, given its deal with brevity. However Elon has additionally flagged longer video uploads, and a extra YouTube-style system for monetization, as a method to draw extra creators to the platform.

So, once more, awards is sensible, according to this pondering.

And Twitter 2.0 to date has been a collection of re-treads and re-hashing of outdated tweet experiments, so in that vein, sure, this looks like an ideal match.

In different phrases, I might count on that Twitter will look to launch this someday quickly, particularly if it’s nonetheless utilizing its extra restricted engineering assets to proceed growth. I might ask Twitter to verify, however there’s at the moment no Twitter comms division, so the leaks and checks we discover within the app are the very best indicators we have now as to its evolving path.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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