Social Media

# New Research Seems to be on the Position of Social Media in Employer Branding [Infographic]

New Research Seems to be on the Position of Social Media in Employer Branding [Infographic] “

Whenever you’re contemplating a brand new job with a brand new firm, do you search for that firm’s social media profiles? What concerning the profiles of its present staff?

With a lot data now obtainable, many individuals do certainly search for no matter data they’ll entry, and that inevitably implies that your model social profiles tackle a distinct context, and serve a worthwhile objective by way of employer branding. However you could not have moreover thought-about what your staff’ profiles say about your organization.

To glean some perception on this, the workforce from Capitalize lately surveyed greater than 1,200 individuals to get their views on how they seek for new job information.

Among the many key findings.

  • 80% of respondents search for the social media profiles of present workers when making use of and even contemplating a place
  • 60% of potential staff analysis a possible employer on LinkedIn earlier than making use of
  • Glassdoor (51%), Fb (37%), and Twitter (36%) are additionally prime social platforms potential staff look to for perception

The information underlines the necessity for a extra all-encompassing employer-branding technique, and whilst you can’t management what your workers might publish, it could be value reviewing your online business’ social media tips with these notes in thoughts.

You may try Capitalize’s full examine notes right here, or check out the infographic abstract under.

Employer branding infographic

Andrew Hutchinson
Content material and Social Media Supervisor


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