And shortly, you’ll have much more technique of emoji expression, with the Unicode Consortium approving a spread of emoji additions, together with maracas, jellyfish, goose and extra.

Trying ahead to ‘moosing’ folks, or letting them know that they’re such a ginger root.

So how are folks truly utilizing emoji characters proper now?

This week, Adobe has launched its annual Emoji Pattern Report, for which it performed a survey of over 5,000 emoji customers within the US to find out how, when and why they’re posting emojis. You’ll be able to obtain the complete 111-page (!) report for your self right here, however on this publish, we’ll check out among the key notes.

First off, primarily based on general responses, the most well-liked emojis within the US are:

These are pretty common – the crying laughing face has additionally been among the many hottest emoji on Twitter for the final two years as effectively.

Emoji utilization can be evolving, with respondents indicating that the precise emoji, in the precise context, may also be a precious skilled addition.

Which makes much more sense once you have a look at emoji utilization by era:

As emoji utilization turns into extra embedded, and a extra generally used communication system, that, after all, will see it spill over into different contexts. And whereas it might not appear skilled to chuck in a smiley face on the finish of an e mail, more and more that’s how individuals are speaking.

Which additionally leads into this:

That is essential context for manufacturers to think about – not solely are youthful audiences extra open to emojis as a communication system, however progressive emoji makes use of, like purchasing with emoji characters, is also a precious means to attach along with your viewers, and construct neighborhood round your model.

If you will get it proper. And for those who can…

Although you do have to tread rigorously:

Most likely finest to keep away from these emojis in your online business communications, as a result of nobody appears to know what, precisely, they imply.

These too:

I imply, the which means of those is a bit clearer, however folks don’t like them, so in all probability reduce them out of the rotation.

When it comes to the place emoji characters are used, textual content messages are by far the most well-liked emoji floor, adopted by Fb feedback, with different social apps additional down the checklist.

It’s an attention-grabbing overview of the state of emoji utilization, which may present some attention-grabbing concerns in your model communications and engagement.

You’ll be able to obtain the complete Adobe Emoji Traits Report 2022 right here.