As defined by Pinterest:

“Pinterest customers will now have the ability to entry options that have been beforehand solely accessible to sure Pin codecs or customers with a enterprise account, together with hyperlinks, post-publish enhancing, and versatile facet ratios. All content material creators may even have the ability to embody expressive options like music, textual content overlay, and stickers to their Pins.”

For instance, up until now, when making a Pin, you wanted to decide on Concept Pins so as to add video, however now, the entire options can be built-in right into a single circulation, so that you gained’t must know which components incorporate which posting options.

Along with this, Pinterest can also be rolling out enhanced metrics on Pins, together with views and watch time, which is able to make it simpler to trace and measure Pin efficiency.

However possibly the largest addition is the capability so as to add hyperlinks to all pictures and movies within the app. The flexibility to drive direct site visitors from each Pin kind will present extra capability to make use of Pinterest as a referral advertising and marketing device, serving to to information customers again to your website, whereas additionally offering the capability to purchase in-app through Pinterest’s native product options.

On one other entrance, Pinterest can also be rolling out its paid partnership device and product tagging utilizing affiliate hyperlink choices to extra customers.

Lastly, Pinterest can also be now enabling its emoji Reactions on all Pin varieties.

These are some fascinating updates, which is able to enhance the performance of Pinterest, whereas additionally facilitating extra enterprise potential and income era choices within the app.

It’s value contemplating how these new components would possibly match into your Pin technique, and the way you need to use every to finest impact.