And after being grilled on utilization numbers final week, and never having the solutions readily available, Yaccarino got here armed with some key stats this time round, that are price noting for these planning their social media technique, and the potential for X outreach.

Listed here are a few of the key insights shared by Yaccarino on the occasion:

Customers are spending 14% extra time on X

Yaccarino says that persons are spending extra time within the app, which can also be reflective of the “cumulative consumer seconds per day” stat that proprietor Elon Musk retains repeating.

Again in July, Musk famous that X was on observe to succeed in a file excessive in consumer seconds, as reported by iOS and Android, although some have steered that this isn’t an correct measure, and that X itself can’t truly measure this, based mostly on the info it’s capable of entry.

It’s additionally laborious to know precisely what this implies. As a result of X is reporting general time spent, not common per consumer, it may imply {that a} proportion of customers are spending far more time within the app, however most are spending much less.

With out extra perception, it’s tough to take this as a definitive measure of optimistic progress. However it’s one thing, which may issue into your planning.

Video consumption has elevated by 20%

This isn’t an enormous shock.

Elon has famous that video content material is getting extra emphasis, as a part of X’s drive to maintain folks within the app, and as such, it is smart that video views are on the rise.

As they’re in each app. In case you didn’t know that creating video content material is more likely to drive extra attain and engagement, you’re in all probability not paying consideration, however creating nice, resonant video content material is just not as simple as simply grabbing your cellphone and filming no matter you’ve accessible.

Gen-Z is the most important and fastest-growing phase

Yaccarino says that nearly 200 million Gen Z customers log into the X app each month, which, whenever you additionally contemplate that X has claimed to have some 550 million month-to-month energetic customers, provides you some concept of the dominance of this phase (40%).

After all, Gen Z is a big bracket, taking in folks aged between 11 and 26. However it does level to the alternatives of utilizing X to succeed in youthful markets, particularly when most would contemplate TikTok or IG as the very best choices for such.  

X facilitates over 500 million posts a day

This can be a considerably contentious one, as a result of Elon Musk just lately famous that X is just seeing between 100 and 200 million posts per day within the app, which might symbolize a big drop on the engagement that Twitter was seeing earlier than Musk took over on the app.

Way back to 2013, Twitter was reporting that it was facilitating 500 million posts per day, on common. So it’s both seen no posting progress over the previous decade, or it’s suffered an enormous decline in unique updates.

In some respects, that latter would make sense, as a result of folks, on the whole, are posting much less to social apps, whereas in response to the X staff, 80% of X customers by no means publish in any respect, utilizing the app in “learn solely” mode.

However no, Yaccarino has sought to right the file right here, whereas X has additionally confirmed to TechCrunch that 500 million posts per day is the proper reply.

So why the discrepancy between what Elon shared and what Yaccarino’s now saying?

In line with X, the five hundred million posts per day may be damaged down like this:

• 100 million unique posts per day
• 100 million replies to posts daily
• 300 million quote posts and reposts

As such, when Elon referred to “200 million posts”, he was solely referring to unique updates and replies, however truly, full posting exercise expands to reposts and quotes, which make up the vast majority of in-app exercise.

Which offer you some attention-grabbing context round X’s general exercise. Primarily, X is reliant on simply 100 million unique updates per day to gas its complete ecosystem, and with the platform claiming some 253 million every day energetic customers, that signifies that, on common, X’s every day customers are posting simply 0.4 wholly unique posts per day.

Although in actuality, based mostly on X’s “learn solely” consumer stat, what this actually signifies that the 50 million X customers who truly ever publish something in any respect are sharing two updates, on common, each 24 hours.

That’s not a large amount of exercise, however perhaps, that doesn’t matter, as long as persons are paying consideration.   

X is seeing 1.5 million new sign-ups daily

Yaccarino says that new sign-ups are up 4% year-over-year, representing rising enthusiasm and curiosity within the X platform.

Although that’s seemingly not mirrored in X’s consumer numbers.

Again in March, X reported that it now has 253 million every day energetic customers, a rise of 15 million on the 238 million mDAU that Twitter reported in July 2022. If X is including 1.5 million extra customers per day it must be seeing that stage of improve each 10 days or so, so I’m not precisely positive how this matches up.

Then once more, as Yaccarino famous in her interview final week, X is seeing extra exercise and curiosity, whereas it’s additionally eradicating accounts as a consequence of spam and bot visitors. So perhaps, because it loses these bot profiles, it’s changing them with new customers, which is why the overall quantity isn’t growing in step.

X is seeing important progress in creators

Because it continues to develop its advert income share program, X is seeing growing curiosity from creators, with many extra customers trying to construct their profile, and faucet into X’s monetization providing.

Yaccarino says the variety of creators signing as much as this system has elevated 10x because it first introduced this system again in June, whereas X has paid out virtually $20 million {dollars} to creators through the scheme to this point.

It’s one of many higher initiatives that the X staff has applied, although there are issues that it will not be a viable, long-term course of, as X continues to revise its payout system, and be sure that it stays sustainable and equitable.

As you could sense, there’s a stage of skepticism round X’s claims as a result of most of them are unproven, with X now not sharing efficiency updates or full knowledge to again up its figures. However these are the info factors that Yaccarino has shared, and perhaps, they’ll affect the way you view the X re-brand, and the potential of the app shifting ahead.