# YouTube Rolls Out ‘Add Yours’ Sticker for Shorts to All Customers

After testing it out with chosen customers over the previous couple of months, YouTube is now rolling out its “Add Yours” sticker for Shorts to all customers.

As you possibly can see on this instance, the “Add Yours” sticker encourages participatory content material, by prompting viewers to create their very own takes on Shorts clips.

Appears acquainted? That is as a result of it is a reproduction of the very same function on Instagram, which itself was tailored from TikTok’s Duet possibility. And so, the nice circle of social media life continues, by which platforms simply copy and paste from one another into oblivion, within the hopes of maintaining customers inside their very own apps, versus dropping them for the newest trending capabilities.

Which clearly works, as a result of all of them maintain doing it, and it saves cash on conducting your personal R & D. So, win-win, I suppose. The one threat is that you simply lose any level of differentiation, and ultimately, each app and providing begins to really feel the identical. 

Evidently, homogenization is not thought-about a serious barrier for the platforms. 

YouTube Shorts (which itself can be an instance of social media replication) has grown quick over the previous yr, and is now averaging of over 70 billion cumulative every day views. Encouraging extra participation results in much more content material being added into the combination, and extra engagement, so it is smart that YouTube would look so as to add this function.

It is simply extra of the identical, in additional locations. 

That is probably not a nasty factor, and with TikTok probably leaving the U.S. quickly, it may truly assist in scooping up cast-offs from the app. However it’s just a little generic.

I imply, that is the purpose, however I would relatively see new options.