Social Media

# TikTok Publicizes Occasions for Latin Heritage Month

TikTok has introduced a variety of activations to rejoice Latin Heritage Month, together with a brand new creator showcase, an in-app hub, creator assist initiatives, music highlights, and extra.  

TikTok Latin Heritage Month 2024

As per TikTok:

The Latin neighborhood has at all times been a powerhouse of creativity, resilience, and tradition – cultivating areas for individuals to rejoice their heritage whereas contributing to international tendencies on TikTok. We proceed to be impressed by our Visionary #CasaTikTok neighborhood and we’re honored to offer an area the place numerous voices come collectively to signify and rejoice Latin tradition.”

First off, TikTok’s introduced its inaugural Latin Heritage Month Visionary Voices record, which shines the highlight on a variety of Latin creators in varied classes.

TikTok Latin Heritage Month

These creators can be highlighted on a brand new #CasaTikTok web page within the app, which will even characteristic Latin-owned companies, musicians, and extra.

TikTok’s additionally inviting different Latin creators to use to its #CasaTikTok creator neighborhood program, which is able to present entry to expanded instructional assets, occasions and webinars, designed to assist creators elevate their content material on TikTok.

TikTok’s additionally seeking to give the ground to Latin musicians within the app:

“Our celebration of #CasaTikTok will even characteristic #MusicaLatina and #MusicaMexicana music playlists on our sounds web page, visitor curated by Visionary Voices honoree @rauwalejandro and @manuelturizoz.”

Lastly, TikTok will even showcase Latin-owned companies that you could store from within the app, by way of stay streams and the TikTok Store, whereas it’s additionally operating an IRL #ShopLatinOwned Creator Mixer, which is able to deliver varied Latin-owned manufacturers collectively for a particular stay occasion.

TikTok’s eager to spotlight the contributions of various communities within the app, and likewise, the position that the platform performs in amplifying these creators, and bringing worth to minority group. And the app has inarguably offered extra alternatives to many communities, however that seemingly hasn’t been an element within the U.S. Authorities’s evaluation of the potential safety dangers of the app.  

Which, in fact, it shouldn’t, however occasions like this do underline the position that TikTok can and does play in facilitating expanded entry and attain, particularly for sure creators and niches.

You possibly can be taught extra about TikTok’s Latin Heritage Month occasions right here.


Andrew Hutchinson
Content material and Social Media Supervisor

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