Snapchat for auto entrepreneurs?

Lengthy often known as a platform for youthful customers, Snap’s now additionally making a pitch in expanded product classes, which incorporates automobile sellers, who Snap says can attain a captive, engaged viewers within the app.

That is based mostly on a current survey that Snap commissioned from Kantar, for which Kantar gathered responses from over 2,000 Snap customers, aged 18 to 49, so as to glean perception into the function that the app has performed of their auto shopping for course of.

And the outcomes are considerably shocking.

First off, the information exhibits that 54% of Snap customers are actively contemplating a car buy or lease throughout the subsequent yr, whereas Snapchatters are additionally 1.5x extra prone to be actively trying to find a automobile than non-Snapchatters.

“A major proportion of those customers are employed with greater incomes in comparison with their counterparts on different platforms, making Snapchat a fertile floor for premium and luxurious auto manufacturers. With a powerful curiosity throughout varied car varieties, together with SUVs, sedans, and luxurious autos, there is a notable choice for different gas varieties, comparable to EVs, PHEVs, and HEVs amongst Snapchatters.”

Kantar’s analysis additionally discovered that 63% of potential automobile consumers within the app are prone to uncover, analysis, take into account, and even make a purchase order after publicity to model content material on Snapchat, whereas 92% of Snap “Auto Intenders” are prone to take motion after viewing auto content material on Snapchat.

The examine additionally regarded on the function that AR can play within the automotive discovery and buy course of, with 64% of Snap Auto Intenders extra prone to go to a bodily dealership following engagement with AR content material on the platform.

These are some fascinating insights, which might level to new alternatives for auto entrepreneurs, highlighting one other factor of potential attain that you could be not have thought of.

And with Pinterest additionally highlighting its potential for auto manufacturers, there could possibly be expanded alternatives in platforms past your present remit.  

Value contemplating in your 2024 planning. 

You may learn Snapchat and Kantar’s full examine findings right here.