Social Media

# Twitter Outlines Roll-Out Plan for Various Feeds, Up to date Bookmarks UI and Lengthy-Type Tweets

Twitter Outlines Roll-Out Plan for Various Feeds, Up to date Bookmarks UI and Lengthy-Type Tweets

A fast Twitter 2.0 replace: Over the weekend, Twitter chief Elon Musk confirmed that Twitter can be bringing again its side-swipe possibility to change between the algorithmic and chronological timeline later this week, with its replace to the bookmarks UI to return subsequent week.

Twitter has already shared examples of how each of those updates will look, with the previous really already being launched early final yr, earlier than Twitter rolled it again as a result of it aggravated folks a lot.

Twitter engineer Andrea Conway shared this picture of the up to date bookmark button final week, which is able to get extra outstanding placement on the tweet element display.

Twitter bookmarks UI

Musk believes that extra folks will interact with extra tweets in the event that they’re conscious of the bookmark performance, which he says has been hidden by some ‘obscure UI’, whereas he’s additionally floated the thought of together with bookmarks in a tweet’s like depend – although I’m not precisely certain that individuals are utilizing bookmarks as a Like various.

Along with these updates, Musk says that long-form tweets will even be coming in February. That, at the least at this stage, will nonetheless see tweets displayed of their common dimension and format in-stream, with a ‘Present extra’ immediate on the finish.

Longer tweets

That’ll present an alternative choice to lengthy tweet threads, and Musk is hoping that the capability to share longer updates will get extra creators posting extra content material to the app, as a substitute of linking folks off to different host websites.

Although I think the UI right here could change.

I doubt many individuals will even discover the ‘present extra’ immediate, which can immediate Musk and Co. to make it extra outstanding with the intention to enhance consciousness. We’ll have to attend and see on launch.

Lastly, Musk has additionally introduced that new textual content formatting choices will even quickly be built-in into the Twitter UI, which is able to allow customers so as to add daring textual content, underline and italics, together with a collection of font dimension choices.

That might facilitate new methods to have interaction by way of tweet, with totally different emphases including one other ingredient to your brief missives.

There are literally methods in which you’ll be able to make the most of these capabilities in tweets proper now, as Twitter helps Unicode performance, however a extra native integration of those instruments might see them extra broadly utilized, including one other ingredient to the tweet expertise.

From a model use perspective, the influence of every of those updates needs to be pretty minimal.

Aspect-swiping timelines weren’t common when Twitter first tried them, so it’s exhausting to see them being far more related now – but when they do see extra use, that would doubtlessly scale back your tweet publicity, as a result of Twitter’s algorithm would now not be capable to present your tweets to as many customers in the principle feed.

Bookmarks might be a component to observe if Twitter makes a much bigger transfer into buying and product listings, with customers ready to make use of bookmarks as a method to flag gadgets of curiosity, whereas it’s too early to say whether or not lengthy type tweets can be of relevance within the tweet stream (and actually, you in all probability need to drive extra folks to your individual web site anyway).

Check formatting choices will add one other consideration to your tweet course of, and it might spark some fascinating new utilization traits, if/when it rolls out.

However there’s nothing revolutionary as but, there’s no large shift coming, aside from Twitter doubtlessly forcing manufacturers to pay for a gold tick, or lose their authentication standing, at some future stage.

That can be an necessary consideration for manufacturers, although so much might also rely upon total Twitter Blue take up, and whether or not Twitter decides to stay with its new, paid verification program, or scale it again, if it doesn’t see important adoption.

Possibly we’ll get some indication on that quickly, as you’d assume that Twitter would know by now what degree of curiosity there’s in paying for checkmarks within the app.

Both approach, Twitter 2.0, at current, stays extra like Twitter 1.5, with minor tweaks which might be unlikely to have a huge impact.

However Musk has additionally flagged a much bigger UI refresh on the horizon. Twitter’s Q1 numbers will doubtless drive when, precisely, it makes a much bigger push.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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