That signifies that it is advisable to be integrating video into your digital advertising technique, and when you’re searching for learn how to get began, and learn how to construct out an efficient video method, this new information from Meta is for you.

Meta has revealed a brand new ‘Video Planning and Shopping for Information’, which covers learn how to set up a video advertising course of, how Meta’s video choices can improve your present advertising plan, an outline of obtainable video codecs advert instruments, and extra.

You’ll be able to obtain the complete, 31-page information right here, however on this put up, we’ll check out among the key factors.

The principle focus of the information is Meta’s 3-step video planning information, which takes you thru the method of building your video technique.

As you may see right here, the information supplies steering on learn how to use Meta’s numerous video promotion choices in your course of, dependent in your targets.

That framework then factors you to the subsequent stage of the guidebook, with sections taking a look at learn how to make finest use of Fb video advertisements:

Together with FAQs on video advert approaches:

There’s additionally an outline of how Fb video advertisements can complement your present technique:

And learn how to create a extra complete, centered video promotions define, primarily based on these key components. There are additionally case examine examples of every of those processes in motion.

The information additionally supplies an outline of Fb’s numerous video codecs, and advert choices for every.

Which, importantly, contains Reels advertisements, and how one can faucet into the rising short-form video pattern to maximise your attain and resonance.

There are some helpful notes right here, which might assist to level you in the precise path together with your Fb video technique. And whereas Instagram and TikTok are clearly an even bigger focus when it comes to short-form video content material, Fb nonetheless has the broadest viewers attain, and it may very well be price experimenting with the assorted instruments on supply to see how video can increase your Fb advertising campaigns.

Some probably useful concerns both means. You’ll be able to obtain Meta’s ‘Video Planning and Shopping for Information’ right here