# Meta Opens Retail Pop-Up in Los Angeles to Showcase its Good Glasses

Meta’s making an expanded push to promote extra of its Ray Ban sensible glasses this Christmas, with a devoted “Meta Lab” pop-up retailer now open in Los Angeles.

Meta’s stylistic retail expertise is designed to showcase the superior capability of its gadget, whereas additionally offering a glimpse at the way forward for Meta’s {hardware} merchandise.

As per Meta:

“The main focus is on experiential retail – a reinvention of the standard procuring expertise […] Your complete endeavor is pushed by a studying agenda to search out out what works, and what doesn’t, to assist inform our future efforts, whereas additionally benefiting ​​EssilorLuxottica and our third-party retail companions.”

The retail house features a vary of try-on experiences, together with VR components, and a customization store. There’ll even be stay leisure to draw extra guests:

“Meta Lab could have common programming, inviting in company from the group, from stand-up comedy with Desi Banks and a stay podcast with Madeline Argy to a paint and sip evening with Tinashe, a Ray-Ban Meta-focused workshop with Director Drex Lee, and a cooking class with Cassie Yeung.”

The shop is predicated on Meta’s retail showcase which it first held at its Join convention again in September, which the corporate says was a giant success. Certainly, Meta says that over 90% of Join attendees went via Meta Lab, and one in 4 made a purchase order.

I doubt that Meta will see the identical conversion price in its different retail shops, but it surely means that Meta is heading in the right direction in showcasing the capability of its varied instruments, and their future potential.  

And it’s just the start of Meta’s retail experiments. Meta’s additionally planning an in-store activation that can open in Phoenix on the finish of January. That may then give Meta a whole perspective on completely different retail gross sales choices, which is able to assist to information its strategy on such transferring ahead.

Which can be much more necessary in future, when it begins promoting its AR-enabled glasses. These usually are not set for retail sale till 2027, however Meta’s present retail experiments are about laying the inspiration for learn how to greatest showcase its next-level merchandise, which can even embody its evolving VR headsets.  

As such, that is just the start, and you’ll anticipate to see extra Meta retail shops and experiences within the close to future.

Meta’s Los Angeles pop-up retailer is open from now till December thirty first.