As per TikTok:

“Be a part of us in celebrating and collaborating with creators, advocacy organizations, and communities to carry this 12 months’s theme, ‘Put money into our Planet’, to life. All through the month, we invite our neighborhood to find out how they will make a distinction by supporting sustainability and conservation efforts.”

TikTok will showcase content material that highlights sustainability finest practices and recommendation, together with creators that need to promote sustainability initiatives.

It can additionally look to spotlight organizations and causes which are searching for to make change, as a way to assist enhance consciousness amongst its neighborhood.

TikTok has been lively in supporting varied local weather initiatives, together with final 12 months’s COP27 UN Local weather Change Convention, which it sought to amplify by sending a crew of creators to the occasion to offer on-the-ground perception.

Such pushes are vital, as a result of studies have proven that youthful adults are extra more likely to have interaction with local weather change content material on social platforms than they’re by way of some other media.

That places TikTok, particularly, in a singular place to tell and educate on this entrance, which is why applications like this may be vastly useful.

It might additionally current new alternatives for manufacturers to advertise their very own sustainability messaging, to align with the broader program.

TikTok’s Earth Month programming begins this week.