YouTube’s making an attempt one other option to combine extra social platform sort components, this time by a new Neighborhood Areas take a look at, which permits channel followers to have interaction and work together by way of textual content posts.

As you’ll be able to see on this instance, posted by influencer advertising and marketing knowledgeable Lindsey Gamble, YouTube’s new Neighborhood Areas, which at the moment are obtainable on chosen creator profiles, present a devoted house for followers to view textual content updates from the creator, whereas additionally sharing their very own posts.

The characteristic is an extension of YouTube’s Neighborhood Posts, which permits creators to submit textual content updates in a devoted stream.

YouTube made Neighborhood Posts obtainable to all channels in June final 12 months, offering one other method for creators to work together with their followers.

And now, it’s seeking to get followers concerned in the identical, which can facilitate extra engagement and interplay throughout the app.

Which is attention-grabbing, contemplating YouTube’s altering relationship with social media-like components.

YouTube has de-emphasized video feedback over time, as a result of generally poisonous nature of responses, which was arguably its most social aspect. However on the identical time, it’s additionally sought to reinforce engagement inside channel communities, by way of Neighborhood Posts, which seemingly facilitates extra optimistic engagement.

This new enlargement is one other step in that path, switching the interactive components to a different a part of the app, which might be extra helpful for constructing group, and will make YouTube a extra social app.

And for creators, that might be a helpful consideration, in partaking with followers, and constructing connections within the app. The capability for followers to submit, and for creators to reply, might be an enormous replace, driving extra connection by way of YouTube clips.

YouTube’s at the moment testing Neighborhood Areas with chosen creators, with a view to a broader enlargement in future.