# Snapchat Shares Insights into Efficient Branded Content material Approaches

Snapchat has revealed a new report, in collaboration with VaynerMedia and Realeyes, which appears at what kind of name content material works finest to drive impression, and generate response within the app.

The report relies on a survey of 5,000 U.S. Snapchat customers, and gives some worthwhile tips about what will get, and holds consideration within the app.

You’ll be able to learn the complete report right here, however on this publish, we’ll check out the important thing notes.

The report breaks down Snapchat engagement into seven key components:

• UGC
• Creators
• Lenses
• Standout content material
• Edutainment
• Ardour factors
• Branding

Snapchat gives tips about every ingredient, together with notes on the way to incorporate these approaches into your technique, and the way they assist to maximise impression.

However probably the most vital level:

“Platform-native model content material that appears genuine, and DIY was perceived relatable and stylish, producing 19% greater comfortable feelings and capturing consideration for no less than 13% longer (vs. examine avg).”

Content material that aligns with the norms of Snap generates extra consideration, and drives higher response than extra polished, disruptive model promotions.

Snapchat additionally notes that model collaborations with Snap Star are good for capturing consideration (33% greater vs. examine avg), whereas AR Lenses generate 40% greater model recognition and 32% greater recall.

Which, once more, pertains to the primary level, that Snap native content material resonates extra, and works higher within the app.

As per Snap:

“In a world the place customers are bombarded with hundreds of adverts on a regular basis, it’s turn into much more necessary for manufacturers to design content material that may enchantment to human emotion and seize consideration in a enjoyable, humorous option to drive actual enterprise outcomes. Model partnerships with creators is a option to authentically join with new prospects, whereas Lens-powered and edutainment content material are extra methods to amplify the effectiveness of UGC content material.”

These are some good, easy ideas, based mostly on a major analysis pool, which may enable you to create extra partaking, efficient Snap adverts.

You’ll be able to learn Snapchat’s full examine notes right here.