LinkedIn has published a new case study which highlights how audio equipment maker Jabra used LinkedIn’s various ad tools to maximize connection with key decision-makers in order to capitalize on increased demand amid the WFH shift.

It is possible to learn a lot from the examples, which include tips on how to engage appropriate account contacts through LinkedIn promotions, as well as detailed information on how Jabra has utilized each aspect in the development of its strategy.

As explained by LinkedIn:

“Over the past three years, Jabra has developed a strong Account-Based Marketing (ABM) strategy on LinkedIn, targeting IT decision-makers at over 100 major worldwide accounts via Sponsored Content and Message Ads. At the same time, it broadens the engagement of workers at those accounts by running advertisements promoting employee discount programs.”

There are some valuable lessons to be learned from this, which you may use to influence your own approach.

Check out the infographic below.

LinkedIn Jabra case study