# LinkedIn Shares Insights into How Entrepreneurs Can Join with SMBs

LinkedIn has printed a brand new report on the state of SMBs, which appears at enterprise development alternatives, challenges in rising enterprise dimension, info sourcing, and extra.

And there are some helpful insights in right here for entrepreneurs seeking to attain smaller companies, with a spread of notes on the place SMB managers are in search of info, and what’s influencing their selections.

The report is predicated on a survey of 4,287 workers of companies with 400 workers or fewer. Which might be pushing the brink of an “SMB”, besides, the insights present some helpful notes on key components, and a key viewers for LinkedIn.

As per the report:

“SMBs are one in every of LinkedIn’s quickest rising and most engaged viewers, with 150 million lively on the platform right this moment. Actually, SMBs’ engagement with content material on LinkedIn has grown 25X within the final two years.”

As famous, the report appears at key challenges for SMB managers, and the place they’re focusing their efforts.

It additionally appears on the particular areas of their enterprise the place they’re seeking to spend to maximise effectivity:

So in the event you have been in search of out new alternatives, the ten worker threshold is a key development level, which might current potential on your choices.

The report additionally appears at the place SMBs supply related info:

Whereas there’s additionally an attention-grabbing overview of how SMBs view social media, when it comes to worth for his or her enterprise:

There’s a heap extra perception like this within the full report, with extra in-depth breakdowns of how SMBs depend on totally different sources for info and product sourcing, which might assist to information your outreach methods to maximise alternatives.

You’ll be able to obtain LinkedIn’s full, 42-page “Meet the SMB” report (created in partnership with Intent) right here, with e mail enroll, and in case you are seeking to attain potential small to medium enterprise clients, it’s a must-read.