# LinkedIn Rolls Out Updates to Video Presentation and Discovery

With video content material on the rise on LinkedIn (LinkedIn says that video content material has seen a 36% enhance in watch time year-over-year), the skilled social community has as we speak introduced some new video updates, which goal to make video posts extra distinguished in-stream, and enhance video discoverability inside its varied search components.

First off, LinkedIn’s bringing its full-screen, vertical video show format to desktop, which can higher align its video presentation with the cell app.

As defined by LinkedIn:

“Following a profitable cell ramp, we’re excited to convey our full-screen video expertise and ‘Movies for you’ module to net. Now viewers can choose any video within the feed or inside ‘Movies for You’ then swipe or click on by to find extra video content material, whether or not that is on their desktop or cell system.”

LinkedIn’s full-screen video show format on cell is very similar to TikTok, with customers capable of scroll as much as see extra video clips in a singular, immersive show. And now, LinkedIn’s trying to replicate that format on the internet as effectively, reiterating its deal with video content material.

LinkedIn’s additionally testing a bigger video show within the cell app as effectively, which it first previewed in December final yr, whereas it’s additionally received a brand new possibility that shows all of a member’s video uploads in a profile mini-view.

As you’ll be able to see on this instance, movies will now seem in longer, wider frames in the primary feed, which when tapped, will take you thru to the full-screen video participant. Tapping on a creators’ profile from the feed, in the meantime, will provide you with a mini-profile overview, with their video uploads highlighted, which once more takes inspiration from TikTok’s show format.

That may very well be a great way to encourage extra video uploads, in an effort to capitalize on video engagement, whereas additionally offering one other method to maximize publicity in your video content material.

Alongside the identical line, LinkedIn’s additionally testing a extra distinguished comply with possibility throughout the full-screen video participant.

Discovery can be the main focus of this subsequent ingredient, with LinkedIn now additionally trying to floor extra movies in search outcomes.

“Now, once you use search to be taught extra a few particular matter, you’ll see related movies associated to that matter in your leads to a swipeable carousel.”

It’s additionally rolling out new video analytics, with knowledge on common watch time that will help you higher perceive particular person video efficiency.

Lastly, LinkedIn’s additionally launched some new LinkedIn Studying programs to assist customers maximize video content material:

“If you happen to’re excited to go deeper (or simply get began!) together with your video creation on LinkedIn, we’ve launched a number of new nano-learning programs on the subject, accessible to entry without spending a dime right here. Among the matters embrace: Crafting Compelling Video Hooks, Modifying, Repurposing, and Enhancing Video Content material Effectively, and Collaborating on Video Content material: Leveraging LinkedIn Stay Occasions.”

That may very well be one other manner to enhance your video content material strategy within the app, and get a greater understanding of LinkedIn-specific video content material developments.

That are value noting. LinkedIn says that video creation is rising at 2x the speed of different authentic submit codecs, and with the famous engagement knowledge above, it’s value contemplating whether or not video suits into your LinkedIn advertising and marketing and brand-building strategy.

Clearly, LinkedIn needs extra video, and if you wish to get probably the most out of your LinkedIn efforts, it may be value aligning with that shift.