Social Media

# LinkedIn Publishes New Information to B2B Advertising KPIs

LinkedIn Publishes New Information to B2B Advertising KPIs

Trying to implement a simpler digital advertising measurement framework for 2023?

It will assist – LinkedIn has printed a new 15-page explainer of widespread KPIs, together with what they measure, what which means, and how one can apply such in your course of.

As per LinkedIn:

The fantastic thing about B2B advertising KPIs, if you’re utilizing the proper ones, is that they supply a easy, targeted approach to gauge and course-correct marketing campaign efficiency. However monitoring the flawed KPIs can maintain you from fixing issues and constructing upon successes in your marketing campaign.” 

You may obtain the total information right here, however on this submit, we’ll check out a few of the key notes.

First off, LinkedIn supplies an summary of SMART targets, and the distinction between KPIs and ROI.

LinkedIn Marketing KPIs guide

The information then outlines the commonest KPIs to think about:

LinkedIn Marketing KPIs guide

LinkedIn’s included an explainer for every KPI as nicely, present extra in-depth perception into what every means and measures.

LinkedIn Marketing KPIs guide

There are additionally some helpful equation notes to assist in your planning:

LinkedIn Marketing KPIs guide

It’s good, fast information to important KPI perception, which may allow you to construct a simpler measurement framework on your advertising technique.

You may obtain LinkedIn’s full ‘10 Most Frequent B2B Advertising KPIs and The best way to Use Them’ information right here.

Andrew Hutchinson
Content material and Social Media Supervisor


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