# X Experiments With Up to date Video Playback UI

Because it continues to place extra concentrate on video content material, in an effort to faucet into broader engagement traits, X is experimenting with an up to date video playback UI, which might transfer the engagement counts up from the underside of the display screen, and the perform buttons into the decrease black bar alongside the underside.

As you’ll be able to see on this instance, shared by @Iorel_03 on X, the up to date X video participant would put extra concentrate on the content material, with clear engagement buttons on the decrease playback window, above the playback velocity, quantity controls, and many others.
Which isn’t a heap totally different from the present format.

As you’ll be able to see on this comparability, the present video playback UI (on the fitting) has the efficiency metrics alongside the underside, versus the management buttons. This replace would successfully change them over, which may de-clutter the total display screen view (as a result of clear metric counts/buttons), whereas additionally encouraging extra engagement, by giving these components extra focus.
The metrics would additionally fade out as you watch, supplying you with clear full-screen playback.
Once more, it wouldn’t be an enormous change, but it surely might be a beneficial one, bringing X’s video playback extra into line with TikTok and IG Reels, which additionally show the engagement buttons extra prominently on-screen.

Which will assist to higher align customers with their recurring engagement behaviors, whereas additionally enhancing X’s video show, although a bigger drawback for X stays that almost all X movies are posted in sq. format, so that they don’t take up the entire display screen anyway.
However X is decided to turn into a “video-first” platform, by authentic programming and a much bigger concentrate on video content material. As a result of once more, video drives extra engagement, and X has seen extra video being posted to the app of late.

As such, it’s rolled out a heap of video updates, together with optionally available playback speeds, picture-in-picture streaming, improved casting to your TV set, expanded video uploads, and up to date game-streaming instruments.
This replace can be a smaller tweak, but it surely does look to be a doubtlessly beneficial one, given broader video consumption behaviors.
Andrew Hutchinson