LinkedIn has published a new overview of how to make best use of its ad tools for different campaign objectives, which outlines the specific LinkedIn ad elements you should consider in varying approaches.

The graphical guide examines the targeting and presentation choices you should think about for each campaign type, as well as recommendations on how to use the platform’s ad tools to create a more effective strategy.

There are also some fascinating ‘Pro Tips’ to start you thinking about how to improve your LinkedIn advertisements, as well as a future ability to integrate numerous ad styles in a single campaign, which LinkedIn mentions. Keep this in mind as you prepare for 2022.

Check out the infographic below.

LinkedIn ad tips and pointers