# LinkedIn Exams Video Developments to Encourage Member Engagement

LinkedIn’s taking one other step into TikTok territory, with a new video traits characteristic that can encourage members so as to add their very own video responses to trending subjects within the app.

As you may see in this instance, posted by social media skilled Lindsey Gamble, LinkedIn’s new format will embrace header tags inside video clips, in addition to inside the principle feed, that spotlight trending video subjects within the app. Faucet on any matter to see what different members are sharing about that particular topic.

LinkedIn may also encourage viewers to “Add to this development” with a easy CTA button that opens your personal digicam to document your take.

The format is just like LinkedIn’s AI-generated “Collaborative Articles”, which generate business and area of interest questions, then invite members to contribute.

These obtained a heap of consideration within the app upon launch, although principally as a result of constant contributors to those articles additionally certified for a subject skilled badge within the app. LinkedIn has since eliminated that factor, after it discovered that folks had been dishonest the system, and I’d be guessing that engagement with Collaborative Articles has declined considerably consequently.

However now, it’s attempting the same method with movies, which additionally mirrors TikTok’s participatory development course of.

So will it work in his context?

I imply, you may positively see that some LinkedIn customers will really feel compelled so as to add their very own take, particularly if it’s a subject that resonates with them and their skilled expertise. LinkedIn must make sure that the subjects stay professionally centered, and don’t veer into different territory, however barring that, I can see how this might get extra individuals sharing extra video uploads within the app.

And total, LinkedIn is seeing extra video exercise.

LinkedIn says that video content material has seen a 36% enhance in watch time year-over-year, and with youthful audiences, particularly, now extra accustomed to consuming info in video format, it is smart that this can proceed to develop on LinkedIn as nicely.

As such, it might be a wise technique to improve video engagement, and get extra individuals posting within the app.

LinkedIn’s at present testing its new video traits with U.S. customers.