The brand new Inventive Assistant is basically a concierge for its current Inventive Heart choices, with the entire Inventive Heart features constructed into the app. So, functionally, it’s not completely new, however it’s going to make it simpler for advertisers to get to the related sections and components, with in-stream suggestions, and scripts, on your campaigns.

As defined by TikTok:

“The newest evolution of creativity and productiveness has led us to new paths of innovation. We’ve been engaged on a mannequin that means that you can converse and collaborate with when creating for TikTok. It attracts info from a wealth of TikTok-focused inventive information, offering you with probably the most related responses for while you’re creating advertisements or movies for TikTok.”

TikTok’s Inventive Assistant will be capable to information you thru TikTok greatest practices, and advise you on methods to get began, whereas it’ll additionally be capable to present you top-performing advertisements in your area of interest.

And it’ll additionally be capable to produce advert scripts. Although once more, all of those choices have been obtainable in TikTok’s Inventive Heart for a while, it’ll simply streamline the method of discovering every.

TikTok launched its advert script generator instrument again in June, whereas its prime advertisements database has been energetic since 2021. So you’ve got been in a position to make use of these choices for a while, however the brand new instrument will assist you join to every possibility sooner, which might be a giant profit.  

TikTok says that its new Inventive Heart instrument is now obtainable to all customers who’re logged into TikTok Inventive Heart. You’ll be capable to entry the interface by tapping on the icon within the prime proper of display screen.

It might be value testing, and seeing what kinds of info can be found to assist enhance your TikTok advertising course of.