June is Delight month, and TikTok is celebrating with a new group of “Visionary Voices” representatives from the LGBTQIA+ group, whereas it’s additionally trying to spotlight LGBTQIA+ owned companies, musicians, and different creators within the app.

First off, on its Delight Month Visionary Voices group, TikTok has chosen 15 creators to focus on who “encourage, educate, and make an impression” within the app.

As per TikTok:

“Our 2024 LGBTQIA+ TikTok Visionary Voices Record acknowledges 15 LGBTQIA+ creators, business disruptors, and small enterprise homeowners who use their platforms to champion the LGBTQIA+ group. Their vibrant content material not solely captivates audiences worldwide, but in addition educates, advocates, and drives constructive change on and off of TikTok.”

The group will get elevated publicity within the app, and alternatives to be highlighted on official TikTok channels and stay streams.

Small companies stay a key focus for TikTok, because it seems to be to broaden its use case, and it’s additionally trying to additional spotlight LGBTQIA+-owned companies through a #ShopWithPride push.

“We’re partnering with our #PrideTok group to carry immersive content material from creators, and unique must-haves from manufacturers that permit customers unbox with delight! TikTok Store will probably be internet hosting a first-time in-app shoppable #ShopWithPride marketing campaign that includes LGBTQIA+ owned companies and allies.”

That’ll present one other avenue for TikTok’s Delight Month promotions, with the #ShopWithPride initiative launching within the Store Tab on June 1st.

TikTok can even have a #ForYourPride in-app programming hub within the app, whereas it’s additionally internet hosting a “Delight on LIVE” live-streaming sequence all through the month.

“Delight on Dwell will highlight a particular lineup of LGBTQIA+ LIVE creators. The programming will probably be live-streamed from our @tiktoklive_us account and can characteristic conversations with creators and particular company detailing their journeys on TikTok.”

TikTok’s additionally sponsoring the Gayming Awards’ “Greatest LGBTQ Indie Recreation” class, whereas it’s additionally internet hosting a #PrideAnthems playlist on the Sounds web page within the app.

Members of the LGBTQIA+ group have performed a key position in TikTok’s rise, and as such, it’s necessary for TikTok to reciprocate that assist, which additionally provides the app one other alternative to shine a highlight on particular components of its viewers. Which might assist to make extra customers conscious of the contributions of LGBTQIA+ creators, and broaden broader consciousness all through the month.

As such, these are necessary activations, which can assist make TikTok a extra welcoming and inclusive house.

You possibly can learn extra about TikTok’s Delight Month occasions and activations right here.