After experimenting with Notes on Reels and Posts over the previous few months, Instagram has now launched a stay take a look at of expanded Notes choices with chosen customers.

As you possibly can see on this notification, posted by Justin Jarvis (and shared by Matt Navarra), some customers at the moment are being knowledgeable that they’ll add Notes to feed posts and Reels, offering extra methods to make use of its dialog starter prompts to generate engagement.

Notes, which Instagram initially launched December 2022, present a easy method to depart an engagement set off for different customers within the app, and have confirmed notably common with youthful customers.

Which is a demographic that IG actually needs to carry onto, amid the rise of TikTok, which is why it’s now trying so as to add Notes to each component of the app, in an effort to double down on that preliminary success.

Certainly, after first including Notes to consumer inboxes, Instagram has now additionally experimented with Notes on profiles, together with is aforementioned exams of Notes on Reels and feed posts, which at the moment are getting an even bigger push.

So, will they work? Will customers care?

Nicely, once more, primarily based on the success of Notes with youthful audiences (teen customers round 10x extra more likely to create a Notice within the app versus all people else), it stands to motive that they may nicely work in different contexts as nicely, whereas customers that don’t like them and aren’t can simply ignore them and transfer on, with out ever paying the characteristic a lot thoughts.

As such, it’s a reasonably secure experiment for IG, with minimal disruption. And if Notes on feed posts and Reels catch on, that could possibly be one other win for the app.

We’ve requested Instagram for extra info on the brand new take a look at and can replace this publish if/after we hear again.