Social Media

# Instagram’s Testing New DM Labels to Assist Handle Buyer Interactions within the App

Instagram’s Testing New DM Labels to Assist Handle Buyer Interactions within the App

This could possibly be helpful – Instagram’s creating a brand new set of message labels for enterprise accounts, which might make it simpler to handle buyer interactions in your DMs.

Instagram DM tags

As you may see on this instance, posted by Sachin Shah, Instagram’s trying so as to add 5 new labels to your IG Direct messages, to be able to assist companies higher handle their interactions within the app.

These 5 labels are:

  • Flag
  • Booked
  • Ordered
  • Paid
  • Shipped

That could possibly be significantly useful for SMBs who don’t have entry to extra advanced CRM options, offering a easy approach to keep on high of crucial interactions to your model.

The brand new labels would add to Instagram’s current enterprise DM options, together with welcome messages and saved replies. Companies on Fb may also add comparable labels to their chats, although they’re barely totally different in utility to those extra particular tags.

And with over a billion individuals messaging companies throughout Meta’s apps each week, and Meta seeking to present extra methods to maximise connection and alternative via its platforms, it is smart for IG to lean into these behaviors the place it will probably, and supply extra instruments to facilitate commerce and enterprise engagement.

The brand new labels are in restricted testing at current – we’ll maintain you up to date on any progress.

Andrew Hutchinson
Content material and Social Media Supervisor


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