As per Instagram chief Adam Mosseri (on his Instagram channel):

“Within the US, we’re rolling out the flexibility to obtain reels shared by public accounts to your digicam roll. Simply faucet the ‘Share’ icon on a reel you’re keen on and chosen ‘Obtain’.”

That’ll allow broader sharing of TikTok content material, which, even and not using a direct hyperlink again to the creators’ profile, can nonetheless assist to spice up their branding, with the inclusion of their username on the clip.

Although there are some limitations. Some customers have reported audio points with some Reels content material, which may very well be linked to Meta’s music licensing agreements. We’ve requested Instagram for additional clarification on this component.

Creators may also choose out of enabling downloads of their content material of their Account Settings, so not all movies can be downloadable, whilst you can’t save privately posted content material.

And it’s solely accessible to chose customers within the US, at the very least in the intervening time. However outdoors of that, it’ll add one other pathway for creators to maximise the attain of their content material throughout platforms, following the lead of TikTok, which has enabled video downloads since without end, mainly.

As such, the one actual shock is that it’s taken IG this lengthy to allow the perform – however it was seemingly trying to higher shield creators by enabling linkage again to their authentic posts within the app. Or it was hesitant to permit customers to obtain and re-use IG posts elsewhere – however both means, it’s right here now, so cease asking so many questions.