However for those who’re simply beginning out, that final sentence in all probability harm your head, and certain prompted you to run just a few fast Google searches to rise up to hurry, and/or verify if I simply made them up (I didn’t).

It’s simple to neglect that what’s basic information for many is just not common, and as such, it’s vital to make clear what every stat and metric truly represents, even platform-by-platform in some instances, to make sure that you and your workforce are all on the identical web page.

This might assist. This week, Instagram has printed a brand new overview of key advert metrics, and what every truly means in sensible phrases, which might assist in your planning.

We’ve introduced the total overview collectively into the under infographic.