# Instagram Share Reels Posting Ideas at NYC Creator Occasion

It is a pedantic level, or perhaps a petty one, although both means, it’s nonetheless a related notice for social media entrepreneurs.

Final Might, Instagram ran a creator even in New York, during which it shared a spread of recommendations on the right way to maximize content material efficiency, and enhance the attain of your clips.

Offered by IG at that occasion was this slide, which summarizes a lot of the topline notes.

As you possibly can see, lower than a 12 months in the past, Instagram famous that 90 second+ Reels must be averted, as a result of, in keeping with IG on the time, it had discovered that customers had been much less inquisitive about longer Reels, and it due to this fact didn’t advocate them as broadly.

Which is smart, besides then, in January this 12 months, as IG was on the lookout for methods to counter TikTok, and probably provide a touchdown spot for TikTok creators in case TikTok did find yourself being banned within the U.S., Instagram expanded the size of native Reels to three minutes

As defined by Instagram chief Adam Mosseri on the time:

“Beginning right this moment, you possibly can add Reels to Instagram as much as three minutes lengthy. Now, traditionally, it’s solely been 90 seconds, and that’s as a result of we’ve wished to focus Instagram on short-form video, not on long-form video. However we’ve heard lots of suggestions from lots of you creators on the market that 90 seconds is simply too brief, so we’re hoping that upping that restrict as much as three minutes will aid you inform the tales that you just actually need to inform.”

So now, customers are okay with longer Reels? Okay then.

And right this moment, at its newest creator even in NYC, IG shared the next notes:

That is the very same record that it shared final 12 months, with one change: Now, you shouldn’t publish Reels longer than 3 minutes as an alternative.

Technically, this pertains to Instagram’s algorithmic suggestions, in that IG wasn’t recommending Reels longer than 90 seconds final 12 months, however now it’s. In that sense, the recommendation is smart, however I do discover it humorous that Instagram had tried to border this as a consumer desire concern, versus it actually being pushed by what IG itself needs.

Instagram now needs you to publish longer content material, so it will probably higher compete with different apps. So now, longer clips are okay, but it surely’s obtained completely nothing to do with viewers demand, or desire, or anything.

It’s one other reminder that the apps themselves dictate traits and shifts, by means of what they select to amplify, which regularly has as a lot impression as the general content material itself.

Finest to align with their newest whims.