Right here’s an essential notice for IG creators.

In keeping with Instagram’s content material workforce, posting Reels longer than 90 seconds can really harm your attain within the app.

This was certainly one of a number of notes shared by the IG crew at a creator occasion in New York final week, at which Instagram CEO Adam Mosseri answered varied questions concerning the platform, the algorithm, what they’re engaged on, and so on.

And as reported by The Data’s Kaya Yurieff, Mosseri and the IG workforce introduced one specific slide which acknowledged that Reels which are longer than 90 seconds can harm distribution.

Right here’s a have a look at the slide in query:

As you possibly can see on this overview, a lot of the notes are pretty generic, and the identical as what you’ve seemingly learn many instances earlier than (generate genuine engagement, put up on the proper instances, and so on.).

However there are some fascinating notes.

First, the recommendation right here means that posting concurrently if you put up your updates on different platforms might be of profit. That, presumably, is because of broader branding and producing dialogue at one time.

On the influence aspect, IG says that posting content material you didn’t make, posting content material with watermarks from different apps, engagement bait and common low high quality content material will harm your attain.

And posting Reels longer than 90 seconds.

Which begs the query: “Why would Instagram even allow you to put up Reels longer than 90 seconds if folks don’t wish to watch them?”

To make clear, the present most posting size for Reels created inside the app is 90 seconds, however you possibly can add longer clips. Instagram’s been experimenting with 3 minute and 10 minute Reels uploads. Although evidently, these experiments haven’t been going nice, on condition that it’s advising folks not to take action.

Both method, it’s a related notice, which might influence your posting method.

Mosseri additionally mentioned creator monetization, and the challenges in developing with an equitable, sustainable creator program, whereas he additionally mentioned subscriptions, which he believes are a strong income pathway, however are solely related to a small variety of creators.