# Instagram Says it Will Suggest Longer Reels in Discover

Hey, keep in mind how Instagram advised everybody that you simply shouldn’t put up Reels longer than 90 seconds, as they don’t carry out as properly, then introduced, a month later, that you might now put up Reels as much as 3 minutes lengthy?
Complicated, huh? Nicely now, Instagram has sought to make clear this, by asserting that it’s going to certainly be recommending longer Reels simply the identical because it does shorter ones within the app.

As you’ll be able to see in these slides posted by IG, it can now advocate longer Reels in discovery surfaces, and be certain that longer clips get as a lot viewers potential as different posts.
As a result of as famous, Instagram’s recommendation, up until now, has been:

Which is why the enlargement of Reels, introduced late final week, was slightly bizarre.
But it surely’s all good, Instagram’s going to maintain exhibiting your longer clips to extra folks, so you’ll be able to, and will put up longer Reels within the app. If you would like.
Although it nonetheless appears slightly unusual.
In Could final yr, at an Instagram creator occasion, Instagram’s workforce particularly famous that creators shouldn’t put up longer Reels as a result of folks don’t like them, and so they usually see far much less engagement.

Which is why Instagram wasn’t recommending them in its discovery surfaces.
To make clear, up until final week, the utmost posting size for Reels created throughout the app was 90 seconds, however you might additionally add longer clips captured by way of your digital camera roll. So whereas 3-minute Reels are new, you might truly put up longer clips within the app beforehand.
Although Instagram repeatedly suggested in opposition to it.
However now Instagram says that:
“Urge for food round long-form content material is altering, and we’ll proceed to enhance how reels are really useful on Instagram.”
I imply, TikTok allows customers to put up longer clips, so it is smart that IG would additionally allow the identical, because it seems to be to scoop up TikTok cast-offs on account of its uncertainty within the U.S.
However it’s a important shift, seemingly for no different purpose than Instagram desires to make it so.
Both method, you shouldn’t, theoretically at the least, see any attain impacts if you happen to do select to put up longer Reels within the app. Although whether or not customers just like the format is one other query.
U.S. IG customers can now put up 3-minute Reels within the app.
Andrew Hutchinson