With vacation planning now in full swing, TikTok has revealed a brand new advertising and marketing playbook for SMBs, which might show you how to maximize your TikTok efforts.

The 19-page playbook covers all features of TikTok advertising and marketing, with a variety of notes and solutions to assist information your method. The complete information is accessible right here (with e-mail sign-up), however on this submit, we’ll check out a few of the key notes).

First off, the information offers an summary of TikTok’s reputation and relevance for entrepreneurs, with a variety of utilization stats.

The information then seems on the numerous TikTok advert instruments obtainable, and the way you need to use every to your benefit.

TikTok’s additionally included a variety of inventive ideas on your movies:

In addition to concepts and inspiration, to assist get you considering:

There’s additionally an instance overview of the best way to map out your TikTok content material:

A whole lot of these notes are the identical as you’d have heard and/or learn earlier than, however there are some useful pointers that would get your TikTok technique in line, and be certain that you’re making greatest use of the instruments at your disposal.

In case you’re trying to make TikTok a spotlight this 12 months, it’s value contemplating.

You may obtain TikTok’s 2024 CPG Playbook for SMBs right here.