Social Media

# Instagram Provides New Options for the Holidays

Instagram’s including some new options for the vacations, together with Collages for Tales, seasonal “Add Yours” templates, new fonts, chat themes, and extra.

First off, on Collages. Final month, some IG customers reported seeing a brand new “Collage” possibility promoted in-stream.

Instagram Stories collage

Now, Instagram is formally launching the software, as a part of its vacation season push.

Instagram holiday update

As you’ll be able to see on this instance, Instagram is selling its collage software as a way to showcase your 12 months on Tales, with a set of your updates from 2024.

As per IG:

“Share your favourite 2024 recollections in fashion. As you’re taking a while to replicate (and plan that EOY picture dump), share this years’ highlights to your story with an EOY-themed collage.”

Instagram’s been experimenting with collages for a while, with the platform additionally testing out collages inside group chats earlier his 12 months. The operate additionally replicates Pinterest’s collage choices, which stemmed from its separate “Shuffles” app. That app gained some traction with audiences final 12 months, and Pinterest has since tailored collages into its predominant app as nicely.

And unsurprisingly, with a social operate gaining traction, Meta has taken notice, and cloned the identical on IG. Although there’s a stable use case right here, and you may think about that this will probably be fashionable with Instagram customers over the vacation interval.

Instagram’s additionally rolling out some new “Add Yours” templates to encourage participation within the season.

Instagram holiday update

Add Yours templates immediate viewer participation in Tales traits, and these finish of 12 months templates goal to get you mates sharing their very own takes and pictures as a form of recap.

Instagram’s additionally rolling out a brand new “New 12 months” font and a “Countdown” textual content impact (you’ll be able to see the “New 12 months” font within the instance picture above), whereas it’s additionally acquired some new chat themes for the season.

It’s additionally including new highlights for chosen phrases in each Notes and DMs. So, for instance, in case you add a notice which says “Comfortable New 12 months”, that may get new purple highlighting in-stream.

Instagram holiday update

Instagram hasn’t supplied a full record of phrases and phrases that will probably be highlighted, however principally vacation cliches. Strive them and also you’ll see it.

Oh, and a customized Like animation:

“Like your mates’ end-of-year tales to have a good time NYE, and see what occurs.”

So a variety of the way to have a good time the top of 2024, and the start of 2025 on IG, with some fascinating characteristic additions which might find yourself sticking round past the festive interval.

And positively, lots of people are going to be celebrating through the app this 12 months. Social media utilization at all times surges within the holidays, and as such, offering customized celebratory components is an effective method to encourage extra engagement.

The brand new updates will probably be accessible from this week within the newest model of IG.


Andrew Hutchinson
Content material and Social Media Supervisor

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