It’s 2007 MySpace another time, with Instagram including the capability to embody your favourite music of the second in your IG profile, to be able to spotlight your music style to profile guests.

As a result of music defines you, proper? As a result of the music you select says a lot about who you’re, as an individual? Proper?

This was the impetus behind MySpace’s songs on profile characteristic, which included autoplaying tracks that may spark to life when individuals got here throughout your MySpace presence.

IG’s model isn’t fairly the identical, in that the music gained’t autoplay within the app (fortunately). However it should present a method to showcase your monitor of the second.

As per Instagram:

“We’re excited to introduced that you may now add a music to your profile, supplying you with extra methods to specific your self by music. Your profile music choice will dwell in your profile till you swap out the music.”

So, cool, proper? Now you may promote your favourite bands and artists, whereas additionally, ideally, exhibiting one thing of your self along with your music curation.

Instagram’s really been experimenting with the choice for a while, with preliminary exams of songs on profiles noticed again in 2022.

Fb has additionally tried out the identical, to seemingly minimal response. However now, it’s accessible on IG too, with youthful customers, specifically, seemingly the important thing goal of the addition.

So why launch it now?

Effectively, Instagram’s been wanting so as to add extra music parts total, seemingly with an eye fixed to a future within the U.S. with out TikTok. TikTok has turn into a key ingredient for music promotion, to the purpose that TikTok is now thought of important for a lot of music publishers, with some artists even altering the names of their songs to align with music tendencies.

But when TikTok finally ends up getting faraway from the U.S., all of that music promotion work might want to shift elsewhere, and Instagram’s trying to place itself as the most effective various for such throughout the social media sphere.

On that entrance, Instagram has additionally added “Add Yours Music” stickers, which allow customers to answer a Story with a monitor, whereas it’s additionally added music in Notes, music lyrics show in Reels, and different music parts.

So actually, this addition is sensible within the broader scheme, and it could nicely show well-liked with youthful audiences, particularly those that aren’t sufficiently old to recollect the cringeworthy days of MySpace profile modifying.

Possibly, then, it’ll show to be a beneficial replace, although you also needs to reserve judgment of individuals primarily based on their music tastes.