It’s 2007 MySpace once more, with Instagram including the capability to embrace your favourite track of the second in your IG profile, with the intention to spotlight your music style to profile guests.

As a result of music defines you, proper? As a result of the track you select says a lot about who you might be, as an individual? Proper?

This was the impetus behind MySpace’s songs on profile characteristic, which included autoplaying tracks that will spark to life when folks got here throughout your MySpace presence.

IG’s model isn’t fairly the identical, in that the track gained’t autoplay within the app (fortunately). However it would present a way to showcase your monitor of the second.

As per Instagram:

“We’re excited to introduced which you can now add a track to your profile, supplying you with extra methods to precise your self by music. Your profile track choice will dwell in your profile till you swap out the track.”

So, cool, proper? Now you’ll be able to promote your favourite bands and artists, whereas additionally, ideally, exhibiting one thing of your self together with your music curation.

Instagram’s really been experimenting with the choice for a while, with preliminary checks of songs on profiles noticed again in 2022.

Fb has additionally tried out the identical, to seemingly minimal response. However now, it’s accessible on IG too, with youthful customers, particularly, doubtless the important thing goal of the addition.

So why launch it now?

Effectively, Instagram’s been trying so as to add extra music components total, doubtless with an eye fixed to a future within the U.S. with out TikTok. TikTok has grow to be a key aspect for music promotion, to the purpose that TikTok is now thought of important for a lot of music publishers, with some artists even altering the names of their songs to align with music developments.

But when TikTok finally ends up getting faraway from the U.S., all of that music promotion work might want to shift elsewhere, and Instagram’s trying to place itself as the very best different for such throughout the social media sphere.

On that entrance, Instagram has additionally added “Add Yours Music” stickers, which allow customers to reply to a Story with a monitor, whereas it’s additionally added music in Notes, track lyrics show in Reels, and different music components.

So actually, this addition is smart within the broader scheme, and it might properly show well-liked with youthful audiences, particularly those that aren’t sufficiently old to recollect the cringeworthy days of MySpace profile enhancing.

Possibly, then, it’ll show to be a helpful replace, although you also needs to reserve judgment of individuals based mostly on their music tastes.