# Instagram Launches First Official Use of Lockable Reels

After it was noticed in testing final month, Instagram has now launched its first official use of lockable Reels, which allow creators to share Reels that may solely be considered by those that have a code.

As you’ll be able to see on this instance sequence, with lockable Reels, creators will be capable of disguise their content material behind a lock code, with a immediate for customers to “Enter secret code” to view the content material.

As famous, Instagram examined this out on its Design profile early final month, and now, the Weeknd has activated the primary official utilization of the characteristic, with the musician launching a clip from his movie “Hurry Up Tomorrow” that’s hidden behind a lock code.

Right here’s the way it seems to be on desktop:

As defined by IG:

“The brand new hidden reels characteristic permits you to unlock unique content material with a password. Instagram is testing this new characteristic as a method to let creators construct pleasure and buzz round unique content material, and to assist folks join over shared pursuits and entertaining content material in a brand new, IYKYK, method.”

So it’s not broadly accessible as but, but when/when it does get an official launch, it’ll present a brand new method to drive engagement inside particular segments of your viewers, like, say, superfans who’ve obtained a code by an unique mailing checklist.

Companies accounts, in the meantime, may use it to supply reductions to earlier clients (versus your entire followers), or present region-specific updates, together with your off-platform consumer contact lists. There’s a variety of ways in which model or creator profiles may use this, whereas common customers may additionally share extra focused, intimate content material for solely sure followers or mates.

It’s an fascinating consideration both method, although once more, it’s solely in testing with chosen creators at this stage.

If you wish to take a look at the clip from The Weeknd’s profile, the code is “ICANTSING”.