# Instagram Formally Expands Reels Size to three Minutes

Whether or not TikTok will get banned within the U.S. or not, Instagram is definitely making a flurry of strikes that seemingly align with making an attempt to current itself as the perfect various for customers.
As we speak, Instagram has formally introduced that customers can now create 3-minute Reels within the app, permitting some further time on your short-form masterpieces.

As defined by Instagram chief Adam Mosseri:
“Beginning at the moment, you possibly can add Reels to Instagram as much as three minutes lengthy. Now, traditionally, it’s solely been 90 seconds, and that’s as a result of we’ve wished to focus Instagram on short-form video, not on long-form video. However we’ve heard a whole lot of suggestions from a whole lot of you creators on the market that 90 seconds is simply too quick, so we’re hoping that upping that restrict as much as three minutes will enable you inform the tales that you just actually wish to inform.”
However grasp on, didn’t Instagram simply inform us, like, just a few months in the past that movies longer than 90 seconds is a unfavourable for content material peformance?
Sure, sure it did:

In reality, Instagram has repeatedly instructed creators that posting longer Reels is a nasty thought, together with this tip that it shared earlier this month:

So, I assume, you possibly can put up longer Reels if you’d like, however you most likely shouldn’t, primarily based on Instagram’s repeated recommendation?
In any occasion, Instagram has been experimenting with longer Reels for a while, with 10-minute Reels even examined with some customers.
So it’s not a brand new idea, whereas it might additionally higher align Reels with TikTok, which permits customers to put up longer movies in-stream. YouTube additionally formally prolonged the size of Shorts to a few minutes earlier this month, after asserting it final 12 months, and on this sense, Instagram’s actually simply seeking to transfer in keeping with the competitors, and allow extra inventive alternative for its customers.
However whether or not you must do it, I don’t know.
All of it comes all the way down to the content material itself, and your viewers, and perhaps there’s extra alternative in longer clips than Instagram has beforehand seen.
However the present recommendation from IG is that you just shouldn’t put up Reels longer than 90 seconds.
However now, you possibly can. If you’d like.
Andrew Hutchinson