# Instagram Exams New Placement of the DM Button within the Foremost UI

Instagram’s increasing its check of another placement of the message icon in the primary app UI, as DMs proceed to see extra utilization within the app.

As you may see on this instance (posted by @novellearts), some customers are actually seeing the DM icon in the midst of the underside operate bar within the app. Which is at present the place the “+” creation button is for normal posts, however in line with IG chief Adam Mosseri, individuals are actually messaging much more than they share feed updates.

As per Mosseri:

“Messaging is used much more than the create button, so we’re testing placing DMs in each within the center place, and in place two the place you may nonetheless swipe over to it. We’ll see the way it goes.”

So some individuals are seeing the DM icon within the center, whereas others are seeing it within the second spot within the decrease operate bar.

Or they could be seeing a distinct variation of the DM icon:

This model was noticed in testing again in July, so the experiment in transferring the DM icon has really been dwell for a while, although it’s now seemingly being expanded to extra customers.

Which, as per Mosseri’s notice, make sense. Over time, increasingly more social media interactions have switched to DMs as an alternative, with Mosseri noting this shift again in 2022.

Which is why Instagram has been working to lean into this alteration, by additionally including new parts like inbox Notes to encourage extra DM interplay, and making it simpler to share posts by way of DMs.

As a result of whereas messaging could not really feel like the primary focus of IG, it now type of is.

Once more, as per Mosseri, in an announcement earlier this 12 months:

“While you consider Instagram, you in all probability consider a feed of sq. photographs. However how Instagram works has modified so much over time, and for those who have a look at what individuals share, and the way individuals specific their creativity, the first manner they accomplish that is definitely DMs on Instagram. Extra photographs and movies are shared in DMs than are to Tales or to feed on any given day.”

So greater than what Mosseri famous in 2022, DMs are literally now the first channel for engagement between customers, with the primary feed changing into extra of a TikTok-like stream of advisable leisure.

As such, the change in all probability is sensible, even when it does appear a little bit uncommon. It won’t really be mandatory, however perhaps it helps to gasoline already rising behaviors.