# Instagram Exams Lockable Posts to Improve Engagement

Instagram’s attempting out a brand new approach to drive engagement along with your followers, with lockable posts, that may solely be unlocked with a code.

As you may see on this instance from the Instagram Design profile, Instagram’s testing out a brand new locked put up format which prompts viewers to “Enter secret code” to view the content material.

Right here’s the way it appears on desktop:

That may very well be a brand new approach to drive engagement inside particular segments of your viewers, like superfans who’ve obtained a code by means of no matter means you select. You might additionally use it to supply reductions to earlier prospects, versus your whole followers, or present region-specific updates, together with your off-platform shopper particulars.

There’s a spread of ways in which model or creator profiles may use this, whereas common customers may additionally share extra focused, intimate content material for less than sure followers or mates.

It’s just like the “Reveal” sticker that IG added for Tales final yr, which hides your Tales behind a blurred impact that may solely be lifted by sending the creator a DM.

That’s extra aligned with the rise of DM engagement within the app, and sparking extra messaging conversations.

This new variation leans towards the code being accessed individually from the particular put up, so it’s a unique type of engagement habits that it’s encouraging. But it surely may present the same impact, enhancing connection by means of interactive means.

It looks like an attention-grabbing experiment both means, with a heap of potential use instances, which may very well be attention-grabbing. But it surely’s not obtainable as but.

This seems to be a check of the choice on one in every of Instagram’s personal accounts (which, as you may see within the picture above, additionally features a check of Meta’s Neighborhood Notes).

We’ve requested Instagram for more information on the check, and any plans for a broader rollout, however they didn’t reply by publication time.

We’ll preserve you up to date on any developments.