This might immediate a major shift in your IG posting technique.

As you might have seen within the app, Instagram is presently testing a brand new vertical grid show on person profiles, which switches from the standard square-shaped thumbnail photos to longer stills in-stream.

As you’ll be able to see on this instance, posted by digital advertising and marketing skilled Lindsey Gamble, some IG profiles have already got this new, up to date profile grid format, which higher aligns with movies, particularly, Reels, in formatting.   

In truth, it just about is the Reels grid, however translated to the principle feed, with your whole posts set to be tailored over to this show.

And this, or a variation of it, is probably going coming to all customers quickly, as defined by Instagram Chief Adam Mosseri in his most up-to-date Q and A clip.

As per Mosseri:

“We’re really testing a vertical grid, for these of you who haven’t seen it but, in your profile, as a substitute of squares. Now, squares are from manner again within the day when you can solely add sq. photographs to Instagram. And I do know this may be annoying for a few of you who actually spend numerous time curating and ensuring all the things traces up, however I would like to do higher by the content material [creators of] right this moment. And the overwhelming majority of what’s uploaded to Instagram right this moment is vertical; it’s both 4:3 in a photograph or 9:16 in a video, and cropping it all the way down to a sq. is fairly brutal, so I’m hoping we will determine a technique to handle this transition.”

The replace is sensible, as Mosseri notes, however once more, it might change your total strategy to your IG profile presentation, and the way you seize consideration along with your content material within the app.

So it might be refined, in that it merely makes your photos rectangular, giving every panel extra space within the grid. However the perceptual impression could also be important, whereas it might additionally enhance person expectations round video content material, as these longer photos recommend video, based mostly on conventional utilization of the platform.

It’s one to look at both manner, as Instagram is clearly going to be making an attempt to re-align its platform round video content material, in alignment with utilization shifts.

So anticipate adjustments, and new approaches to posting consequently.