This might immediate a big shift in your IG posting technique.

As you might have observed within the app, Instagram is at present testing a brand new vertical grid show on consumer profiles, which switches from the normal square-shaped thumbnail pictures to longer stills in-stream.

As you may see on this instance, posted by digital advertising professional Lindsey Gamble, some IG profiles have already got this new, up to date profile grid format, which higher aligns with movies, particularly, Reels, in formatting.   

The truth is, it just about is the Reels grid, however translated to the primary feed, with all your posts set to be tailored over to this show.

And this, or a variation of it, is probably going coming to all customers quickly, as defined by Instagram Chief Adam Mosseri in his most up-to-date Q and A clip.

As per Mosseri:

“We’re really testing a vertical grid, for these of you who haven’t seen it but, on your profile, as an alternative of squares. Now, squares are from manner again within the day when you can solely add sq. pictures to Instagram. And I do know this may be annoying for a few of you who actually spend a number of time curating and ensuring every part traces up, however I would like to do higher by the content material [creators of] as we speak. And the overwhelming majority of what’s uploaded to Instagram as we speak is vertical; it’s both 4:3 in a photograph or 9:16 in a video, and cropping it all the way down to a sq. is fairly brutal, so I’m hoping we will work out a option to handle this transition.”

The replace is smart, as Mosseri notes, however once more, it might change your total method to your IG profile presentation, and the way you seize consideration along with your content material within the app.

So it might be delicate, in that it merely makes your pictures rectangular, giving every panel more room within the grid. However the perceptual affect could also be important, whereas it might additionally enhance consumer expectations round video content material, as these longer pictures recommend video, based mostly on conventional utilization of the platform.

It’s one to observe both manner, as Instagram is clearly going to be making an attempt to re-align its platform round video content material, in alignment with utilization shifts.

So anticipate adjustments, and new approaches to posting because of this.