After testing it out internally over the past couple of months, Twitter has now launched a live test of its new, full-width visual display for tweets in-stream, which will see tweeted images, GIFs and videos take up more of the tweet view, and remove the rounded corners of the current display.

Using the new visual style, which will take up the whole horizontal area in the tweet feed as seen below, your shared pictures and videos will be more prominently displayed in the app due to the presence of more solid blocks of visuals.

As Twitter explains:

We can make greater use of the space in a Tweet if the margins are reduced. This allows the emphasis to be on your message and what you have to say, while bringing the timeline to life with bigger pictures and videos. This test investigates how we can better support discussions in all of their many forms by providing tweets containing pictures, videos, and text more space to stand out from the crowd.

As noted, Twitter’s been testing the updated display format for some time, with reverse engineering expert Jane Manchun Wong sharing this image of the process in testing back in July.

Twitter full-width images

It certainly looks better at first blush – but then again, it also feels a little Facebook-esque, and could be seen as removing some of the differentiation of the platform, especially with the removal of the rounded corners in the current display.

Here’s a comparison of the new and current formats, using an image posted by artist @arbacn.

Twitter image format update

However, although it seems to be a step forward, it will also force you to re-evaluate how you utilize pictures in your tweets and how people react to them, which may be a new concern for digital marketers in general and artists in particular.

Tweeter has been experimenting with new visual display components, which started with its Fleets experiment. Following the recent shutdown of Fleets, Twitter said that it would attempt to integrate certain parts of the Fleets process into other areas of the platform, including:

“People love rapidly uploading pictures and videos to contribute to the conversation on Twitter,” says the author. Within the next few weeks, we will test improvements to the Tweet composer and camera that will include new capabilities from the Fleets composer — such as the full-screen camera, text formatting choices, and GIF stickers.”

According to the evidence, this seems to be the initial iteration of those experiments, which may be the first step in a wider redesign of the Twitter camera capabilities – which could ultimately offer additional choices for picture composition in the application.

If that’s the case, maybe the next step will be the availability of full-screen pictures from tweets, as well as the inclusion of Stories-like visual tools, such as stickers, to expand Twitter’s choices in this regard even more.

In any case, it will be some time before that happens, since the new test is still in its initial, restricted phase. According to Twitter, the update will first be accessible exclusively on iOS devices, with an extension to Android devices expected in the near future.