# Snapchat Shares Advertising Ideas for Valentine’s Day

Valentine’s Day is arising later this week, which implies that, for one, you most likely have to plan one thing in your accomplice. But in addition, you want to kind out your seasonal advertising and marketing push, which Snapchat’s seeking to assist with the following tips.

Snapchat’s performed a brand new examine, in partnership with Nationwide Analysis Group, to glean extra perception into what Snapchat customers are searching for round Valentine’s Day, and the way they plan to buy the occasion. Which may assist to tell your outreach strategy, on Snap particularly, however possibly additionally in a broader sense.

First off, the info exhibits that Snapchatters begin searching for Valentine’s Day in mid-January, with many seeking to purchase their Valentine’s Day items throughout the peak gross sales interval.

Which isn’t overly useful at this stage, however as you may see, the info additionally exhibits that Snapchatters are inclined to spend extra on Valentine’s Day items than others, which may make it a extra worthwhile vacation spot in your advertising and marketing push.

The info additionally exhibits that Snapchatters are more and more more likely to depend on recommendation from family and friends when making a purchase order.

As per Snap:

“For Snapchatters, connecting with family and friends is certainly one of their favourite actions, they usually play a pivotal function in shaping the acquisition expertise.  Snapchatters flip to one another to share concepts, search real-time suggestions, and get recommendation earlier than making a purchase order. In reality, speaking to household and buddies is the #1 set off for them to buy Valentine’s Day.”

Snapchat additionally notes that creating memorable experiences round occasions like Valentine’s Day may also help to foster long-term model loyalty, and Snap’s AR experiences could be a highly effective device on this respect.

These are some good notes, which may assist to immediate your Valentine’s Day campaigns, and doable use instances on Snap. Although I do assume that Snap most likely ought to have revealed these insights a bit of sooner, as most manufacturers received’t have the ability to motion them with only some days left.

However possibly they’re a consideration for subsequent 12 months, and it could possibly be value exploring your Snap choices to see whether or not you may faucet into these utilization and alignment tendencies.

You’ll be able to take a look at Snapchat’s full Valentine’s Day suggestions and insights right here.