Halloween signals the beginning of a significant end-of-year shopping season.

Due to the fact that major shopping events such as Black Friday, Thanksgiving, Cyber Monday, and Christmas all occur after Halloween, this spooky season is the ideal time to begin creating engaging social content that captures the attention of your audience in preparation for the start of the end of year shopping period, which begins in November.

Some of the most compelling reasons to launch a Halloween promotion are as follows:

  • It’s celebrated across the globe – The USA, where 148M people celebrated Halloween in 2020, isn’t the only country now known for getting into the spooky spirit. The UK, countless countries across Europe, and even Australia are among those embracing this commercial holiday. In fact, more than 43% of Australians were expected to celebrate Halloween in 2019.
  • Halloween spending is rising – With decorations, candy and costumes, the average Halloween spend per person is increasing every year. In 2020, US consumers were expected to spend $92.12 per person on Halloween. In 2019, Australians spent almost $160M on Halloween chocolate and other confectionery products.
  • It’s a cross-category bonanza – In the US alone, Halloween is a billion-dollar event. In 2020, 96% of consumers planned on purchasing candy, 65% costumes, 75% decorations and 40% greeting cards. There’s also rising interest in pet costumes, with consumers spending $490M on their pets last year – more than double compared to 2010. There are plenty of opportunities for food and beverage, beauty and fashion brands to all get into the spooky spirit too.

It’s worth considering your Halloween campaign options, and if you’re looking for ideas, this new infographic from Vamp provides some key stats, and tips, to help in your planning.

Halloween stats and tips infographic