# How Snapchat Ranks Content material for Snap Map

With Snapchat not too long ago including Promoted Locations as a promotional choice on the Snap Map, it could be price familiarizing your self with how the app ranks the content material that it highlights to every consumer on the map show, which might assist to enhance your publicity to customers.

Snap gives detailed explainers for all of its surfaces, and the way it ranks content material for every, together with numerous pointers that would enhance your understanding.

For the Snap Map, Snap gives three key notes:

• Snapchat makes use of human moderation to determine what content material is eligible to look on Snap Map. “Our automoderation instruments are skilled to detect and exclude and/or take away content material in violation of our phrases. Human moderators are skilled to do the identical, for instance when content material is reported on the Map or escalated for human evaluate by our automoderation instruments. We now have additionally put in place technical controls to restrict consumer content material from extra delicate locations corresponding to faculties, hospitals and grownup venues showing on the Map.”
• Snapchat makes use of associated Snaps from close by places to offer context for map listings. “For instance, if somebody uploads a Snap of them consuming a hamburger, we might tag it as such so it could present up with different meals content material or could also be related to a hamburger restaurant.” That is additionally overseen by human moderators.
• Snap Map shows information primarily based on recency, and primarily based in your exercise: “For instance, while you view Metropolis Tales in London, you’ll be extra more likely to see Tales that have been not too long ago posted in London. In distinction, when you try occasions or in style locations on the Map, the content material is proven in chronological order, which means you will notice the latest content material final.” Place Tales, in the meantime, are ranked primarily based on how many individuals have Favorited every submit. Snap will even spotlight locations to you that your mates have not too long ago visited by exhibiting you their Snaps which have been tagged with Locations.

So, if you wish to maximize your Snap Map itemizing, that is how Snap decides what to point out every consumer, which might assist to information your pondering on the way to optimize for this content material.

I imply, it’s largely not one thing which you could affect, a minimum of when it comes to content material rating and show, because it’s primarily based on a spread of variable elements. However when you did need to enhance the presentation of content material displayed in your store’s itemizing, you possibly can ask folks to interact with posts in your Place Story, and/or tag their Snaps with the situation.

And once more, with Snap not too long ago rolling out Promoted Locations, that might be a further promotional consideration.

Snapchat says that greater than 350 million Snapchatters use the Snap Map each month, so it additionally has comparatively giant viewers attain.  

Fascinating notes both means.