# How Meta Makes its Cash [Infographic]

In some methods, that is an absurd factor to place right into a chart like this, because the imbalance is so important that it appears pointless.

However the under chart from Visible Capitalist, which highlights simply how a lot cash Meta makes from advertisements, does underline the importance of its advert enterprise, in variance to its different choices, like its Quest VR headsets, Ray Ban Meta glasses, subscriptions, information licensing, and so forth.

For all of its numerous initiatives, Meta nonetheless makes nearly all of its cash from advertisements served throughout its apps.

Which, at greater than 3 billion energetic customers throughout Fb, IG, Messenger, Threads, and WhatsApp, is smart. However, yeah, in case you have been considering that its {hardware} gross sales is likely to be catching up, or its verification subscriptions is likely to be a giant factor, they’re nothing in comparison with its general advert consumption.

As you can too see, North America stays its key income market, by a giant stretch.

A useful, fast reference to visualise how important Zuckerberg’s advert empire is.