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# Elon’s Newest Strikes Spotlight Self-Curiosity, Lack of Imaginative and prescient for Twitter’s Future

Elon’s Newest Strikes Spotlight Self-Curiosity, Lack of Imaginative and prescient for Twitter’s Future

Actually, I don’t see how anyone may nonetheless have religion that Elon Musk has some grand plan for reviving Twitter, nor that he may presumably be the ‘singular resolution’ to avoid wasting the platform, as as soon as proclaimed by former CEO Jack Dorsey

As a result of whereas Elon is considered by many to be a genius, and has performed a key position in making vital advances in varied cutting-edge technical fields, his time at Twitter has solely highlighted the truth that he’s compulsive, erratic, self-interested and self-serving, on the grandest scale, which may solely replicate poorly on his total management in any respect of his corporations. 

Take, for instance, Twitter Blue, and his $8 verification checkmark program. Elon doesn’t care about night the taking part in subject and/or giving everybody an opportunity to substantiate their id, thus bettering the integrity of the app. Elon hates a few of the folks that have already got blue ticks, and he wants cash, so he’s re-framed it as some form of particular deal to get again at these pesky elites who look down upon the widespread people from their adorned kingdom.

Price noting right here that Elon is (or was) the richest particular person on the earth, the elite of the elite, and he’s promoting you this story to make much more cash. It’s a money seize, for nearly actually nothing additional – besides extra earnings for him.

Or what about his choice to ban all accounts that share a reside location after his younger son was reportedly accosted by a stalker. That call had nothing to do with bettering the platform, or making it a extra workable, equitable course of. He was upset, he owns the platform, and he modified the foundations, for no different purpose than to make himself really feel higher.

Doesn’t that go in opposition to his free speech ethos that he repeatedly harps on about in his tweets? Sure, sure it does – however what Elon needs, Elon will get.

Then there are the reviews this week that outdated E was upset when his Tremendous Bowl tweets didn’t get as a lot consideration as Joe Biden’s. So upset was Elon that he sparked an all-hands emergency to deal with the imbalance, and threatened engineers’ jobs in the event that they couldn’t repair it.

The end result? Elon’s tweets at the moment are proven in each customers’ ‘For You’ feed, which Elon himself appears fairly proud of.

Like, what?

Why do you want this a lot consideration? What previous damages have triggered you to require adoration and reward at this stage? You’ve all the cash on the earth, you would do something, but you spend your time creating memes about your self and forcing folks to take a look at them.

For $44 billion. Billion, with a ‘b’.

Whereas on the identical time, Twitter continues to fracture underneath the pressure of decreased oversight, together with points with tweet load occasions, issues with Twitter Blue edits, damaged algorithms, advert account errors, and so forth. Twitter itself is more and more being held along with the digital equal of packing tape – but, Elon is sitting in his workplace, calling out ‘who’s the fairest of all of them’ throughout the manufacturing ground.

I suppose, in case you have the cash, it’s open season – however absolutely even Elon’s strongest supporters are beginning to query his management, and the deity-like view they’ve of him, primarily based on his previous achievements.

That’s a broader concern with Musk’s Twitter management – it’s exposing him for what he’s, and the way he operates, which is clearly spooking Tesla buyers.

However then once more, in response to Elon:

Might that be true? We don’t know, as a result of Twitter is now not a public firm, and due to this fact doesn’t must checklist its efficiency figures. However Elon says it’s. Possibly it’s. 

Both means, force-feeding all customers with your individual tweets can’t be a very good factor, absolutely this received’t go the best way Elon expects, and absolutely it is a purple flag to anybody who nonetheless believes in his Twitter plan.

Possibly. In all probability not. 

Both means, the Elon Twitter present continues to astound and entertain.


Andrew Hutchinson
Content material and Social Media Supervisor

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