# Meta Expands Instagram Reminder Adverts Positioned through Its API

That is useful. Meta has introduced an replace to its Advertising and marketing API which can be certain that these creating Instagram Reminder Adverts in third-party apps could have all the identical performance accessible in Meta Adverts Supervisor.

Up until now, the API has not enabled all the identical options as Adverts Supervisor, which has been a ache level for a lot of entrepreneurs.

As defined by Meta:

“After persistently listening to suggestions about this lack of parity, we at the moment are supporting further reminder advert options through the Instagram Advertising and marketing API as of August 19, 2024. These options embody the power to succeed in individuals on Instagram Reels placement with reminder adverts, reminding individuals over the precise time interval, and including occasions to adverts optimizing for thruplay or attain.”

So it’s not a serious change, however it should be certain that people who find themselves operating Instagram adverts through the API (i.e. third social gathering instruments), will have the ability to create extra forms of adverts and experiences.

Reminder Adverts could be a priceless re-engagement possibility, and these new options will be certain that extra companies could make higher use of the format. I imply, they’re not new options, as such, however the expanded API entry will be certain that extra manufacturers can entry them in additional methods.

It’s a useful replace, which may make life a bit simpler for a lot of social media managers.