The 56-page information features a vary of pointers, which underline Reddit’s potential on this respect – amongst them being this:

“Reddit is the #1 platform dad and mom come to for candid and unvarnished recommendation.”

Reddit has certainly turn into a extra distinguished vacation spot for product analysis and perception, in a variety of areas, and in keeping with Reddit, that additionally extends to oldsters, who commonly talk about every kind of subjects in communities like r/parenting, r/mommit, and r/askparents.

So whereas it might not be the primary platform that involves thoughts when pondering of attain dad and mom, it’s truly gaining traction as a key data and reference supply, with the US and Germany seeing the most important progress in on-platform parenting dialog.

The brand new information features a vary of insights into how dad and mom are partaking within the app, and the place to achieve them, damaged down by completely different age and education teams.

The information additionally highlights key parenting subjects of debate within the app:

And what sorts of merchandise they’re researching by way of subreddits:

There are additionally notes on precisely when these conversations achieve momentum, to help in your marketing campaign planning,

It’s a helpful overview, with a spread of suggestions, case research, and different notes that might provide help to optimize your back-to-school campaigns, on Reddit and in different apps.

Which is price noting – whereas the main target is on Reddit itself, the notes right here can be generically relevant, when it comes to the knowledge dad and mom are searching for, and after they’re going searching for extra perception.

It may very well be price trying out – you possibly can obtain Reddit’s full Again to College Insights Information 2023 right here.