Right here’s a sneaky fascinating little characteristic that Google introduced at its “Google for Brazil” occasion immediately.

Inside Google Enterprise listings in Brazil, native companies can now combine their WhatsApp profile, enabling searchers to make direct contact by way of the app.

As you’ll be able to see in these examples, now, Brazilian enterprise homeowners will be capable to add a WhatsApp hyperlink to their Google Enterprise profile, which can facilitate direct flow-through from the Google Search consequence to a WhatsApp chat.

That is solely accessible to Brazilian-based manufacturers at this stage, and with WhatsApp being probably the most used messaging platform within the area by far, it makes a whole lot of sense. However it’s fascinating to see Google and Meta working hand-in-hand as soon as once more on one other doubtlessly vital characteristic.

Meta additionally just lately unveiled Google Search outcomes inside its Meta A.I. chatbot responses, which is an enormous step, particularly contemplating that Google can also be growing its personal A.I. chatbot device.

These are fringe integrations, I assume, and it’s not like Meta and Google are teaming up on some main, world-changing challenge. However for a very long time, Google had been looking for to blow Meta out of the water, even creating its personal social community to be able to fend off potential competitors from Zuckerberg’s rising juggernaut.

Clearly, Google’s now conceded that battle, and with that out of the way in which, possibly we’re going to see extra of most of these partnerships between The Massive G and Zuck’s crew.

It seems like an unlikely pairing, however with Zuckerberg clearly against Apple’s strategy to tech improvement, possibly a broader partnership with Google does make sense.

Think about a mixed Google/Meta strategy to A.R. glasses, or Google integration in V.R., versus every going it alone.

I don’t assume we’re at that stage fairly but, however it’s fascinating to see just a few little integrations trickling via.