First off, Google’s now referring to ‘advert extensions’ – like sitelinks, callouts and extra pictures – as ‘advert belongings’, which aligns the broader scope of Google’s new method to your varied add-on parts.

And with the shift to those being seen as extra belongings, Google’s seeking to make it simpler to handle them as effectively, by offering a broader overview of the belongings that you may embrace inside your campaigns.

As you may see right here, sitelinks, for instance, at the moment are extra natively built-in into the advert creation course of, versus extensions being added in a separate step.

As per Google:

“As you create belongings and apply them to your marketing campaign, the preview instrument will robotically replace so you may see them within the context of your advert. As well as, Google Advertisements will now suggest belongings primarily based in your chosen marketing campaign purpose. For instance, in case you’ve chosen “Leads” as your marketing campaign goal, we’ll robotically suggest that you simply add a lead type asset.”

So, basically, Google will now present extra help in including belongings, versus you having to manually gauge what’s greatest in every course of.

Google’s additionally added a brand new ‘Advertisements & belongings’ menu, the place it should show stats for the entire belongings throughout your account, offering extra context on which parts to incorporate.

“You’ll see headlines and descriptions within the “Asset” desk view, whereas the “Affiliation” desk view will present belongings like pictures and costs. As you assessment associations, you’ll be capable to see how your inventive belongings carry out on the account, marketing campaign and advert group ranges.”

There’s additionally a brand new ‘Combos’ report, which can show sitelinks, callouts, and pictures alongside your headlines and descriptions, making it simpler to assessment your advert approaches from a better viewpoint.

Together, the brand new reporting instruments will present way more oversight of your Google campaigns, and their associated parts, which may assist to uncover new alternatives and choices to optimize your outcomes.

Google says that unified reporting within the ‘Belongings’ web page will roll out over the approaching weeks for all marketing campaign sorts that beforehand supported advert extensions, whereas the up to date mixtures report will roll out ‘within the subsequent few months’.